Each of these are categories. They show up when you ADD REAL ESTATE or EDIT real estate (using VIEW ALL). You can create parent categories and sub-categories under each. For instance, in Areas you may want a Parent Category to be Metro Birmingham, while a subcategory might be Trussville, Rock Mountain Lakes, Fairfield, Homewood, etc. You have total control over these. To create a new one, just click on the top level category (either Areas, Property Types, or School Systems), and then click on ADD at the top of that page. OR to edit or delete a category, click on the top level category (such as Property Type) and then click edit or delete beside that category’s name.